Kalyan Jewellers Unveils All-new Lightweight Lifestyle Jewellery Collection ‘Lila’

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Kalyan Jewellers, one of India's most trusted and leading jewellery brands, announced the launch of its newest collection, Lila. This range showcases lightweight jewellery that embodies the essence of today's young Indian women. The collection features elegant rose gold and diamond pieces studded with coloured gemstones. Lila with its diverse selection of contemporary designs embodies today's women as she confidently navigates life with style and grace.

The jewellery brand's Lila TVC features brand ambassadors Amitabh Bachchan and Kalyani Priyadarshan, the actors engage in a light-hearted and fun banter, exploring the exquisite range of designs introduced by Kalyan Jewellers, as part of this Collection. Following a holistic approach, Kalyan Jewellers has also launched a print campaign headlined by the global brand ambassador Katrina Kaif.

With the launch of the Lila Collection, Kalyan Jewellers aims to strengthen its product portfolio with lightweight lifestyle jewellery. Following an aggressive approach, the jewellery brand is consistently diversifying its offerings to cater to distinct audience segments.

Talking about the newly launched collection, Mr Ramesh Kalyanaraman, Executive Director, of Kalyan Jewellers said, "At Kalyan Jewellers, we understand that jewellery is not just an adornment but a celebration of femininity and the woman who wears it. The all-new Lila collection brings with it, a range of exclusive and curated studded lightweight jewellery designs with a timeless appeal. We believe that this collection will complement our existing brand portfolio and garner widespread popularity among younger customers. With this unique collection that is both eye-catching and functional, we aim to consolidate our presence across various consumer segments and strengthen our market share significantly."

The collection, with its hues of rose gold, the sparkle of diamonds and the vibrancy of the coloured stones exudes grace and panache. It offers a diverse selection of dainty jewellery, which can be paired with traditional as well as western outfits. The pop of colour paired with the elegance of the diamond creates a unique amalgamation of class and aesthetics.

Celebrating the new collection launch in a unique style, the jewellery brand has announced up to 25% off on making charges for all items as well as the Kalyan Special Board Rate on gold, which is the lowest in the market. Customers can avail of the exciting range of offers along with the benefits of Kalyan's 4-Level Assurance Certification on their jewellery purchases, ensuring a seamless service-backed shopping experience. The one-of-its-kind offers are valid until 15th February 2023.

Customers can also avail the benefits of Kalyan's 4-Level Assurance Certification on gold jewellery. While jewellery retailed at Kalyan Jewellers goes through multiple purity tests and is BIS hallmarked, the 4-level assurance certificate promises customers payment on the value of purity mentioned in the invoice during exchange or resale. Also, it ensures free lifetime maintenance of ornaments at any Kalyan Jewellers' showroom in the country.

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About Kalyan Jewellers

Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one the largest jewellery retailers in India with a presence in the Middle East. The company has enjoyed a long-standing presence in the Indian market for nearly three decades and has set industry benchmarks in quality, transparency, pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers. Kalyan Jewellers has 170 showrooms across India and the Middle East.