India Today Group launches Men's health

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The Indian edition of Men's health, the largest men's magazine in the world, from the India Today Group will hit the stands with the November issue and will be available in top Indian cities across India.

Men's health is the world's largest men's lifestyle magazine with a worldwide readership of over 20million readers across 43 countries. The Indian edition of Men's health will be the magazines 37th edition. It will speak to every aspect of a man's life, providing readers with the latest information on health, fitness, nutrition, sex, relationships, style, gadgets and gizmos. Men's health is all about personal relevance. By, for and about men, from cover to cover, each issue will provide readers with both practical and entertaining information that they can use each day, in every part of their lives.

With a tag line pledging to be 'The Magazine Men Live By', the magazine is positioned to be a contemporary Lifestyle magazine, especially for the active, successful, professional men, who want greater control over their physical, mental and emotional lives.

Sharing insights on the groups strategy behind the new introduction, Ashish Bagga, Chief Executive Office, India Today Group, said, "In today's attention-dwindling times, with the wide variety of information sources available, niche media is the way to target specific interest groups. As the country's largest magazine publisher, identifying such niche areas and bringing into India well-respected international media brands is an important part of the growth strategy of the India Today Group."

According to Pavan Varshnei, Publishing Director, Men's health, "With men getting increasingly savvy and conscious about their lifestyle and overall well-being it is a fitting time to give them a complete guidebook on how to live healthier and happier. Men's health will inspire and enable men to improve their lives and the world around them." He further added that "Men's health will not just show men what they can be, but also tell them how they can be what they really want to be."

The premier issue debuts with -

* A fabulous section on 'Get Back in Shape', with a case study on weight loss, story on a full bodied workout in just 60 minutes and all new tips to master your body weight, cut fat and build stamina
* Findings of a Global Sex Survey, conducted across 40,000 men, 43 countries, including India
* Reveals secrets for runners to avoid injury and increase speed
* Provides interesting insights into new technological advances to vanquish an ailment as lethal and inscrutable as heart disease

With an initial print run of 50,000 copies, Men's health will be an info-centric as well as a design-intensive magazine, quite a rare mix in the Indian media scene. A monthly magazine, Men's health will be priced at Rs. 50/- per issue.

Jamal Shaikh as the editor will lead the editorial team. Prior to joining the magazine, Jamal has worked with DNA and The Times of India, and has over 12 years of experience. He also supports keen interest in health, fitness, sport, and has worked in international media.

About India Today Group:
The India Today Group is India's leading, diversified media group with interests in magazine, newspaper, television, radio, Internet and book publishing. It is India's largest magazine publisher with print titles in the current affairs, general interest, lifestyle and business segments. Each magazine is a market leader in its segment. The group boasts of India's largest magazine distribution network as well as India's largest subscription database backed by India's most widely watched 24-hour news channel.

About Men's health:
Men's health launched in 1988 is published by Rodale Press in Emmaus, Pennsylvania, and USA. The magazine has won several awards and has been on 'hot lists' of several publishers' listings. Today, Men's health has 37 editions (including the Indian edition) and comes out in 43 countries. Men's health is considered to be dependable, understanding, helpful, honest, humble, and entertaining when it comes to informing readers about Good Living and ways to achieve it. In short, the mission of the magazine is to give men the information and advice they need to improve their lives.