Launch Of Pretty By Elizabeth Arden

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Pretty is a spirited floral fragrance of exceptional charm. The floral heart is surrounded by a melange of fruits, wrapped in a well-rounded background of serene woods. At its core is a premiere ingredient, Petalia.

TOP

Italian Mandarin ORPURT*

Italian Mandarin ORPURT is used to create a sophisticated and bright top note.

Orange Blossom

The magnificent essence of Orange Blossom welcomes you into this divine fragrance creation. Its wonderful floral character is balanced by bright citrus and fruity notes to create a captivating entrance.

Peach Nectar

The Peach Nectar note in this fragrance adds a subtle sweetness to the top note. It is a wonderful complement to the citrus and floral notes. adding a touch of juiciness.

MIDDLE

Petalia

Powerfully diffusive, beautifully substantive, Petalia is a new floral icon. Easy to wear, with a unique floral character that will impart a signature impression on all that it touches.

Star Jasmine

The beautiful heart of this scent is achieved through the blending of Jasmine with other exceptional florals.

Pink Iris

Pink Iris harmonizes with the other precious florals in the heart of this fragrance, creating a powerful signature that is exquisitely beautiful.

White Peony

White Peony adds a light and refreshing floral quality to this fragrance.

DRYDOWN

A fluffy, warm and sexy backdrop is created by the use of Musk in this fragrance.

Jacaranda Wood

The wood from the Jacaranda tree lends a rich yet warm quality to the overall character of this fragrance. Its pleasant, earthy intonation helps create a perfectly rounded background.

Creamy Amber

Amber illuminates the background of this fragrance. It fuses with rich woods and soft musk to create an atmosphere of beautiful warmth.

*ORPURT is a selection of strategic natural raw materials with a pure and 100% natural quality and a clearly defined origin. ORPURT a trademark of Givaudan.

The Packaging

The Bottle

Inspired by a bud vase, the elegant glass bottle features the Pretty Elizabeth Arden logo and has a soft, rounded shape that fits in your hand for a feeling of luxury. The cap symbolizes a flower in a vase, reflecting the beautiful floral fragrance inside.

The Carton

A graduated wash of pink is the background for a delicate and charming floral design. When merchandised together, the cartons create a continuous floral canvas.

The Pretty Lineup MRP

Eau de Parfum Spray

30 ml 2300

50 ml 3075

100 ml 3800

Body Lotion

200 ml 1860

Availability At Parcos, as well as select departmental stores across the nation.