Aishwarya and Sachin at ‘Support My School’ campaign

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Nearly 13.5 crores was raised for 272 schools, by the Bollywood fraternity, corporate houses, NGOs, Chief Ministers and people from different walks of life who came together to extend their support to this cause. Bollywood superstar and icon Aishwaraya Rai Bachchan, campaign ambassador Sachin Tendulkar along with NDTV, and the entire Coca-Cola family of bottlers and employees came together to support the 'Live 12-hour telethon' which was telecast across the NDTV network channels on February 3.

An overwhelming response from people across different walks of life was received in this campaign edition and generated 13.5 crores to support 272 schools. Sachin set a target of 250 schools to be supported.

Actress Aishwarya Rai Bachchan, Campaign Ambassador, who led the campaign along with Sachin Tendulkar said, "Joining the support my school team on this platform today truly gives me great pleasure. I believe education is immensely invaluable, essential and the most empowering gift we can give the children of our country. Every child deserves the best of opportunities to grow and prosper. Every girl needs to recognise that she herself is a beacon of hope and has the potential to influence her future. And I understand and recognise, for this to be possible, these opportunities have to be made available to our children".

She further stated that "In a vast country like India, there are many and varied challenges one faces while working with diverse rural and semi-urban communities. Individually, we may not comprehend these challenges, but collectively we are much stronger! And the overwhelming response to this campaign this time has proven that! With 272 schools and counting, the second season of Coca-Cola NDTV Support My School is spreading the joy of learning amongst the children of our country. And this has only been possible all thanks to every support and encouragement from donors, viewers, campaign partners and all on board the collective effort today. God Bless everyone for their contribution and Thank you"

Other prominent personalities including Kajol, Ajay Devgan, Anil Kapoor, Chief Ministers Shivraj Singh Chauhan, Bhupinder Singh Hooda, Coca-Cola CEO Atul Singh, Dr Kulwant Singh of UN- Habitat, Bhagyashree Dengle Head World Vision & Plan India, Dr Jay Kumar of World Vision, Meenakshi Batra CEO CAF, Khozem Merchant CEO Pearson, Anubhav Sinha and more, along with NDTV's Group CEO Vikram Chandra and others were present.

Campaign ambassador Sachin Tendulkar and co-host Aishwarya Rai Bachchan took centre-stage to reach out to millions of viewers to generate maximum funds for the cause. The individual highest donor of the day receives the Master Blaster's own autographed bat.