Splash: The Award Winning Saga

By Staff

Monday, May 25, 2009, 13:31

Splash - the high street fashion retailer part of the Dubai based Landmark Group has bagged the Retail ME Awards for the third consecutive time this year. Held under the patronage of The Ministry of Economy, the Fourth Annual Retail ME Awards bestowed the title of Marketing Campaign of the Year 2008 to Splash, which was held in Dubai.

Splash's CEO Raza Beig received the award "Winning the award for a third consecutive year is an absolutely thrilling experience for us! This being one of the most competitive categories at the awards makes the third time wins even more overwhelming than usual. I would like to take this opportunity to thank my entire team; the senior management of Landmark Group, our agencies, associates, media partners and of course most importantly our reason for existence - our loyal customers." said Beig.

Splash launched its new 'Eye on Design' brand statement across the GCC, Jordan, and India & Egypt with its A/W'08 collection in September 2008. The ad campaign's unique imagery with the Splash barcode bag over the model's head highlighted a capsule collection that aimed to give its fashion savvy customers couture looking pieces at unimaginable value. It won rave reviews, invited opinion and leveraged the promise of a masterpiece business proposition.

"Eye on Design is a reality that we're committed to deliver. These 3 simple yet powerful words have come to form the very foundation of our business philosophy. It has changed every facet of our thinking from our Design, to our Buying, Retail, Visual Merchandising, Marketing, Finance and even HR. Winning the Retail ME Award for this campaign just reinforces our belief in this new brand statement and we intend to live up to it in every aspect of our business going forward." Beig added.

The Retail ME Awards is a successful event that pays tribute to firms that have outstanding achievements in their respective fields. The panel of judges comprises a celebrated dais of industry experts who are chosen for their business acumen, knowledge and experience of the global and Middle East retail markets.

With 3 consecutive awards under their fashionable belts, Splash is geared to grow from strength to strength in the years ahead.