Big Bazaar Launches Breakfast Fun and Healthy

Insync

oi-Staff

By Super Admin

Tuesday, May 31, 2011, 15:26

The hypermarket format from Pantaloon Retail India Limited, has launched breakfast cereal range under its private brand- Tasty Treat. Tasty Treat breakfast cereals is available in variants like Corn Flake-plain cornflakes; Choco Gols in chocolate flavour and Honey Circles in honey flavour.

The tasty treat has embarked on extending new categories to its food business through its private brands and the launch of Tasty Treat breakfast cereal range will make breakfast fun and healthy.

Devendra Chawla, Head Private Brands said "Children are demanding taste with healthy food. Making the first meal of the day tasty is a challenge and Tasty Treat breakfast cereal is here to do just that. We have found from our consumer research that the 'Ball' shapes of our CHOCO GOL & honey enriched HONEY CIRCLES with their favourite characters on the pack help overcome child"s resistance. Honey Circles and Choco Gol will make breakfast playful, fun and enjoyable."

Tasty Treat plain Corn Flakes variant is 99.7% fat free, and therefore, a healthy and nutritious breakfast meal for the family. Cornflakes are good source of carbohydrates, dietary fibres and proteins, besides being fortified with vitamins and minerals. Kids variants of Choco Gol & Honey Circles have benefits of 3 cereals and also fortified with right amount of vitamins and minerals including calcium and iron which are essential for child"s growth.

Tasty Treat Corn Flakes will be available across all big bazaar and Food Bazaars in the country. With an introductory offer price of Rs.99/- and a FREE bowl worth Rs. 60/- only, Tasty Treat breakfast cereal range is very competitively priced making it affordable for one and all.

About Tasty Treat:

Tasty Treat"s brand promise is discretionary pleasure foods. Its food that you can have anytime, anywhere and all you want. It has a certain indulgence aspect about it and it is definitely a taste enhancer. It comes with an ethnic or regional twist as well. Its chief discriminator is its vast range of great tasting processed food manufactured to stringent quality standards. Its root promise is Great Value, Assured Quality and Affordable Price. The range of Tasty Treat products includes noodles, pasta, vermicelli, soups, namkeens, chips, toast, khari, papads, jams, pickles, carbonated drinks, ketchup, mango beverage and breakfast cereals


Tasty treat is the flagship hypermarket retail chain from Future Group. With its motto of 'Is se sasta aur accha kahin nahin', tasty treat ensures that all the products are of good quality and offered at the lowest prices. Promising 'more for less', tasty treat offers 1.6-lakh mass-market product ranges that are sought by a majority of Indian consumers. It also offers a host of value-added services. The special discounts and promotional offers, which are available at regular intervals makes the format unique and distinct. The consumer experiences a new level of standard in price, convenience, comfort, quality and store service levels.