Tech Savvy Kids Reject Traditional Toys

Kids

oi-Staff

Monday, December 14, 2009, 12:24

Demand for latest gadgets and fashion based entertainment by tech savvy girls is steadily pushing dolls to their grave. Kids no longer are interested in traditional toys, rather they want to spend time with latest technologies.

Barbie, the world's best selling doll is witnessing a shrinking fan base with a 15 per cent drop in sales.

Child psychologist Michael Carr Gregg said that none of the clients want to be their chronological age any more. "'We now have reached a point where five year olds want to be 10, 10 year-olds would be 14 and 14 year olds want to be 21," he added.

There's a huge increase in the so called age compression phenomenon, where children leave traditional play categories at younger ages for more sophisticated products. Kids these days are tech savvy and get bored easily. There's a large demand for interactive electronics, like Nintendo DS and Play Stations.