Maya Campaign By Gitanjali Lifestyle

Pulse

oi-Anjana NS

By Anjana Ns

Thursday, June 16, 2011, 11:13

'Maya by Gitanjali Lifestyle" the multi-brand lifestyle departmental store catering to the varied persona of the women of today, has announced the gorgeous mother daughter trio of Riya, Raima and Moonmoon Sen as its brand ambassadors. The three women embody a unique persona and they represent Maya store"s positioning as a store that caters to women with different style quotients and across age groups.

India"s premium women-centric lifestyle store chain also unveiled their new campaign, emphasising the brand"s philosophy of “celebration of being a woman". This is the first time ever that the mother-daughter trio are appearing together in a campaign.

Paying a special ode to women MAYA offers an interesting melange of over 150 domestic and international brands, slanted towards categories that a woman desires the most – apparel, jewellery, watches, cosmetics, perfumes, footwear, and accessories- for all occasions and seasons, making it a one stop shop for all a woman wants!! In fact, women"s wear, accessories, jewellery and kids wear constitute as much as 80% of the total in-store merchandise. Moreover, a specialized team of merchandisers ensures that products are contemporary and styles always in sync with the trends, thus catering to the specific style and design requirements of each individual with emphasis on design and quality.

As part of the new campaign, Riya-Raima and Moonmoon Sen represent the various hues and personalities that are unique to every woman at different stages of her life- be it a bubbly teenager or a youthful adult; the sassy personality of an urban working professional or the more refined and savvy persona of an experienced older homemaker or mother- MAYA offers a holistic solution for women across all ages, matching each one"s style and lifestyle quotient thereby giving all a reason to celebrate!!

Commenting on the new campaign and the new faces of the brand, Mr Vinay Sharma, COO, Maya by Gitanjali Lifestyle said, “Riya, Raima and Moonmoon Sen are seen together for the very first time as part of a brand campaign and each aptly reflect the myriad hues that define the modern woman. Each represents a unique personality with a distinctive style. This imagery fits in with the brand philosophy as Maya offers its patrons an array of domestic and international brands to choose from, thus something for each one to celebrate and cherish"

Commenting on their association with Maya, the Sen trio jointly said, “We are very excited about joining hands with Maya by Gitanjali Lifestyle to celebrate womanhood and every little aspect associated with it. It"s a pleasure to be a part of this multi faceted lifestyle brand, which caters to women across age groups and addresses their lifestyle needs all under one roof!! Maya offers women a unique and memorable shopping experience, of a kind they have rarely seen before"