Wills Lifestyle 2015: Rohit Bal As Grand Finale Designer

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Wills Lifestyle, ITC's premium fashion brand is delighted to announce Rohit Bal as the Grand Finale designer for Wills Lifestyle India Fashion Week Spring Summer 2015 edition. The acclaimed designer is all set to grace the finale with a truly regal collection titled ‘GULBAGH' that is inspired by the resplendent glory of India's rich cultural heritage.

Wills Lifestyle also celebrates the successful partnership with the master craftsmen for their Signature collection with an exclusive line, which will be retailed from Wills Lifestyle stores across the country.

Commenting on the association, Atul Chand, Divisional Chief Executive, ITC's Lifestyle Retailing Business Division said, "Wills Lifestyle as a pioneering fashion brand has always set new benchmarks in style and creativity. The Grand Finale by Wills Lifestyle is a mix of fashion, splendour and glamour and we look forward to a fabulous show that will truly showcase Rohit's design aesthetics. His distinct and creative style is in synergy with the Wills Lifestyle brand. This is truly going to be a spectacular finale!"

He further added, "Wills Lifestyle has taken the unique initiative of partnering with India's leading designers to retail the exclusive co-creations at the stores. This enables the fashion industry in reaching out to consumers across the country thus furthering the business of fashion. The partnership with Rohit will once again extend beyond the ramp, with an exclusive collection being available at Wills Lifestyle stores."

FDCI president, Mr. Sunil Sethi said, "We are thrilled to announce Rohit as the Grand Finale designer of WIFW SS 2015. Rohit is one of the few designers, who has pushed the proverbial boundaries of style to carve a distinctive niche for himself in the fashion world by making strong statements. This renowned perfectionist will give an exhilarating culmination to a week buzzing with creativity, innovative designs and exciting shows."

A delighted Rohit Bal said, ""It is wonderful to be back and a great honor to be doing the grand finale at the Wills Lifestyle India Fashion Week once again. It is a perfect platform for me to show uninhibited creativity and express myself through a collection that transcends all seasons and reflects my sense of aesthetics without any constraints."

GULBAGH is an ode to the magnificence of the Indian regalia and royal heritage and will be presented in the true signature magnificent style of Rohit Bal. The Wills Lifestyle Grand Finale will be the highlight of India's premiere fashion & trade event Wills Lifestyle India Fashion Week SS'15 on Sunday, 12th October 2014 in New Delhi.