Underwear Label, Ultimo, Dumps Peaches Geldof

By Cara

Wednesday, March 31, 2010, 10:26

Model, Peaches Geldof has been dumped by underwear label, Miss Ultimo.

The model has been axed from her 500,000 pound job over claims of her becoming a bad role model for teenagers.

Ultimo supremo, Michelle Mone said that she had no option but to end the star"s deal with the label after more than 3,000 complaints from parents.

There are points where a business must stick to its principles and as a brand that targets young women. Michelle said after the sex and drug scandal involving Peaches, it is impossible for her to continue.

Topless pictures of the model was posted on the Internet by Ben Mills, who the model had a one-night stand with. Peaches has angrily denied Ben"s claim. Mills also said that they both had taken heroin.

“I am disappointed that Ultimo has decided not to extend my contract based on a wildly exaggerated account of a night in Los Angeles five months ago," she said.

Peaches Geldof's mother, Paula Yates died of an overdose of drugs 10 years ago.